Athletic Beans

Client: Athletic Beans

Type: Branding, Product Design, Social Media, Photography

Role: Creative Director, Lead Designer & Package Designer

Year: 2020

Project Overview:

Athletic Beans combines premium arabica coffee beans and the highest quality protein (whey or plant-based) to produce synergies that drive expediential performance.

Challenge:

Company and product missing major brand development, lack of digital presence, research gap for competitive environment needed before re-launching. The main challenge was to find the voice of this product and bring it to life. Prior to Athletic Beans, there was AMA Coffee. AMA Coffee was created without proper research and any marketing strategies. There was no visual cohesion between the product, website, and digital footprint.

Approach:

Provide an effective brand strategy and unique value proposition with an impactful visual identity. Athletic Beans is one of the first protein-infused coffee drinks found in New York. Upon launching, Athletic Beans is intended to disrupt the athletic and digital market with bold new branding, product packaging, and placement in the industry. Athletic Beans promotes an all-natural, sugar-free, gluten-free, and overall healthier lifestyle – make every cup count!