F45 Plainview

Client: F45 Plainview

Type: Branding & Print 

Role: Digital Designer

Year: 2020

Project Overview:

F45 Training is a global fitness community specializing in innovative, high-intensity group workouts that are fast, fun, and results-driven..

Challenge: 

F45 is a corporate entity with multiple studios nationwide. Each studio (location) struggle with acquiring and retaining memberships without proper marketing strategies. Due to covid-19, F45 Plainview was directly affected by the closing of gyms. When allowed to open again, how were they going to sell memberships?

Approach: 

Provided with an already established unique fitness workout, F45 Plainview partnered with local office buildings to offer an incentive to join their gym. This called for new creative assets while pitching to consumers. Creating a new clean, on-brand brochure that is engaging to the customer and not to lose their interest.