USPA Responsive Website Re-Design
Client: U.S. Polo Assn.
Type: UX/UI Design
Role: Creative Direction, Lead Designer & Front-end Development
Year: 2021
Project Overview:
Redesign and restructure the USPA website for optimal use. Both mobile and desktop are friendly.
Challenge:
User's not engaging, low time spent on the page, not mobile-friendly, not visually appealing, and slow loading.
Mission:
Utilize the USPA brand guidelines and design esthetic to produce a more interactive and visually appealing website that consumers will/can engage with. Ensure the design is visually and structurally effective while increasing usability and accessibility for a better user experience.
Approach:
Create a fully responsive website that is optimized for mobile. Utilize video, GIFs, and branding elements to refresh the new layout while maintaining the brand esthetic. Research and analyze the effective responsive websites to create key items.
